Kruppa Zoli, ma ötven éves barátom (Isten éltesse!) sütötte a mellékelt fényképen megörökített (a valóságban viszont megsemmisített, vagyis jóízűen elfogyasztott) ételkölteményt. Az esemény Zoltán lakóhelyén, Amszterdamban történt, vagyis a H duplán funkcionált: Hollandia és Hungária. Hogy a nagy H másról is szól, arra egy korábbi írásom és rajzom idemásolásával utalok.
I have drawn the capital letter “H”, the first letter of the name of my homeland,
its internationally known symbol in the logo you can see here above these brief comments.
Optical illusion, impossible object - these are the phrases people tend to use referring to strange figures like this, or we can simply say that the designer having drawn the letter “H” is aiming at cheating, leading the viewer by the nose.
As it happens the words for “advertisement” and “lie” also begin with the letter “h” in Hungarian and it is hardly by chance that I mention the notion of telling a lie when writing about advertising graphics. There is no use to be euphemistic: advertisements show certain things more beautiful, more desirable than they really are - in other words: spectators are lead astray. I admit this is a rather serious dilemma of a profession, of a field of art - but in the meantime a possible solution also comes to my mind: what if the designer makes it clear right from the very beginning that we step into the world of illusions, what if he calls the attention to the fact that the viewer should expect being mislead by a simple visual paradox already in the heading. Can it offer a solution of the problem? When I have drawn the above seen letter “H” as an impossible object, I did hope everybody would understand my intention, the intention of a Hungarian designer at the end of the 20th century who does not tell the truth just in order to be caught in the act.